Prince William and Kate effect:
The U.S. Royal Wedding obsession
Prince William and Kate Middleton may be Britain's future king and queen,
but that has not stopped the rest of the world from becoming fascinated with
the Royal Wedding. And with an audience of 2.4billion expected to follow the Prince William Wedding live on April 29, U.S. television networks are going to great lengths to cash in on the occasion.
Kim Martin, president and general manager of WE tv, explained why they would be dedicating 109 hours of programming to the Royal Wedding.
' Prince William and Kate are celebrities to Americans. Prince Charles was perceived as a more stodgy kind of guy. But Prince William is hip and cool. '